Nykaa.com Buy Cosmetics Products & Beauty Products Online in India at Best Price | Nykaa

Buy cosmetics & beauty products online from Nykaa, the online shopping beauty store. Browse makeup, health products & more from top beauty brands. ✔ f...

Nykaa.com Overview

Nykaa.com is a one-stop-shop for beauty enthusiasts in India. The name itself is catchy and easy to remember. The site title encapsulates what it's about: buying cosmetics and beauty products online in India at the best price. The short and crisp description makes it clear what to expect from the site. The brand Nykaa has carved its niche in a highly competitive market by offering a wide range of products, including makeup, health products, and more, from top beauty brands.

The site's homepage is neatly organized and features a simple layout that is easy to navigate. The header of the website includes a search bar, which is a must-have feature for every e-commerce website, allowing users to search for their desired products. The tabs are displayed at the top of the website, providing easy access to various categories. The categories include makeup, skincare, hair care, wellness, fragrance, and more. Hovering over each category opens a dropdown menu with subcategories, making it easy to navigate to the products of interest.

One of the most significant strengths of Nykaa.com is its impressive site traffic. The website attracts 14,242 unique users per day, who, on average, view 5.65 pages each, resulting in a total of 72206.94 page views per day. Such a high level of traffic suggests the popularity and effectiveness of the website. It is commendable that the company has managed to make a significant impact in the beauty and cosmetics industry in India.

The website is hosted on Amazon.com, Inc. servers, one of the largest cloud services providers in the world, offering a fast and secure hosting platform. The website has an SSL certificate issued by Amazon, which adds another layer of security and trust to the site.

Nykaa's focus on customer satisfaction and user experience is evident in its family-friendly site. The website content, including images, text, and videos, is appropriate for all ages.

Although the website's pages are relatively large and contain high-resolution images, the PageSpeed Insights score of 50 suggests that some improving loading speeds could be beneficial. To improve the speed, Nykaa could consider reducing the size of the images or using compressed images, optimizing the site code, and possibly using a content delivery network (CDN) to host the site's images.

Overall, Nykaa.com has an impressive website that offers an extensive array of beauty products and is user-friendly, and family-friendly. The website's high

Nykaa.com Rank Summary

Global Rank

9,129

Average Load Time

3.65sec

Links In Count

885

Website Value

$946,080

Audience Geography. Where are nykaa.com visitors located?

Country	Visitors
India IN	95.3%
United States US	1.2%
Other	3.5%

Country	Pageviews
India IN	96.7%
United States US	0.8%
Other	2.5%

Country	Rank
India IN	590
United States US	87039

Where do visitors go on nykaa.com?

Subdomain	Pageviews
nykaa.com	97.21%
support.nykaa.com	0.99%
adminpanel.nykaa.com	0.76%
adn-static1.nykaa.com	0.62%
adn-static2.nykaa.com	0.12%
adn-static3.nykaa.com	0.06%
nykaatv-web.nykaa.com	0.06%
other	0.19%

Subdomain	Pageviews per User
adminpanel.nykaa.com	10
nykaa.com	4.54
adn-static1.nykaa.com	3.9
support.nykaa.com	2.8
adn-static3.nykaa.com	2
adn-static2.nykaa.com	1.5
nykaatv-web.nykaa.com	1

Subdomain	Reach
nykaa.com	99.43%
support.nykaa.com	1.67%
adn-static1.nykaa.com	0.73%
adn-static2.nykaa.com	0.38%
adminpanel.nykaa.com	0.34%
nykaatv-web.nykaa.com	0.25%
adn-static3.nykaa.com	0.19%

How popular is nykaa.com?

Period	Global Rank	Global Rank Delta
past 3 months	9129	-1673
past month	8739	-41
past week	9750	463
yesterday	11960	1460

Days	Pageviews Rank	Pageviews Rank Delta	Pageviews per Million	Pageviews per Million Delta	Pageviews per User	Pageviews per User Delta
90	7119	-635	106	5.4%	5.07	-9.626%
30	7287	418	103	-6.229%	4.64	-8.119%
7	7307	-286	104	3%	5.38	10%
1	9700	870	8	-9.45%	5	6%

Days	Reach Rank	Reach Rank Delta	Reach per Million	Reach per Million Delta
90	10779	-2255	775	17%
30	10102	-226	821	2%
7	11708	844	704	-8.101%
1	14267	2068	59	-14.82%

Nykaa.com Website Safety

Overview

Last Updated: 11/22/2024

Overall result - nykaa.com is safe.

We gather website safety and reputation data and compare it with available third-party sources so we calculate own safety and trustworthiness rate based on information that we get.

Norton Connect Safe

Last Updated: 03/21/2024

nykaa.com is safe.

Norton ConnectSafe evaluates nykaa.com for any unsafe and insecure content. The results are critical for families with young children.

Google Safe Search

Last Updated: 02/07/2019

nykaa.com is safe.

SafeSearch is used as a parental control tool to filter out any inappropriate for your children search results on your devices: phones, tablets or personal computers.

Google Safe Browsing

Last Updated: 01/09/2019

nykaa.com is safe.
Malware: not found.
Phishing: not detected.
Unwanted software: not found.
Harmfull applications: not found.

Google Safe Browsing notifies when websites are compromised by malicious actors. These protections work across Google products and provide a safer online experience.

Site Advisor

Last Updated: 02/22/2021

nykaa.com is safe.

McAfee assesses nykaa.com for a meaningful set of security threats. Featured dangers from annoying pop-ups to hidden Trojans, that can steal your identity, will be revealed. McAfee does not analyze nykaa.com for mature or inappropriate content, only security checks are evaluated.

Web of Trust

Last Updated: 01/09/2019

nykaa.com child safety is very good.

The WOT calculates reputation of the nykaa.com. This reputation system receives ratings from users and information from third-party sources, assesses the nykaa.com for safety features and confirms, whether nykaa.com is suitable for children.

SSL Information

SSL Checker Tool

Domain	nykaa.com
Issuer Organization	Amazon
Issuer	Amazon RSA 2048 M03
Algorithm	RSA-SHA256
Valid form	05/16/2024
Expiration	06/13/2025
Signed	Certificate is not self signed
Additional Domains	nykaa.com www.nykaa.com

Nykaa.com Rank History

Alexa Rank shows how popular nykaa.com is in comparison with other sites. The most popular site has Alexa Rank equals 1. If nykaa.com has Alexa Rank equals 100,000, then it is in TOP 100,000 popular sites in the world. The rank is calculated using a combination of average daily visitors to nykaa.com and pageviews on nykaa.com over the past 3 months.

Nykaa.com Hosting Information

Server Location

Geolocation Tool

ASN Information

ASN Lookup Tool

ASN ID: 16509

ASN Title: AMAZON-02 - Amazon.com, Inc., US

Last Update: 07/16/2024

#
# ARIN WHOIS data and services are subject to the Terms of Use
# available at: https://www.arin.net/whois_tou.html
#
# If you see inaccuracies in the results, please report at
# https://www.arin.net/resources/whois_reporting/index.html
#
# Copyright 1997-2018, American Registry for Internet Numbers, Ltd.
#

ASNumber: 16509
ASName: AMAZON-02
ASHandle: AS16509
RegDate: 2000-05-03
Updated: 2012-03-02
Ref: https://rdap.arin.net/registry/autnum/16509

OrgName: Amazon.com, Inc.
OrgId: AMAZON-4
Address: 1918 8th Ave
City: SEATTLE
StateProv: WA
PostalCode: 98101-1244
Country: US
RegDate: 1995-01-23
Updated: 2017-01-28
Ref: https://rdap.arin.net/registry/entity/AMAZON-4

OrgAbuseHandle: AEA8-ARIN
OrgAbuseName: Amazon EC2 Abuse
OrgAbusePhone: +1-206-266-4064
OrgAbuseEmail: abuse@amazonaws.com
OrgAbuseRef: https://rdap.arin.net/registry/entity/AEA8-ARIN

OrgTechHandle: ANO24-ARIN
OrgTechName: Amazon EC2 Network Operations
OrgTechPhone: +1-206-266-4064
OrgTechEmail: amzn-noc-contact@amazon.com
OrgTechRef: https://rdap.arin.net/registry/entity/ANO24-ARIN

RTechHandle: AC6-ORG-ARIN
RTechName: Amazon-com Incorporated
RTechPhone: +1-206-266-2187
RTechEmail: ipmanagement@amazon.com
RTechRef: https://rdap.arin.net/registry/entity/AC6-ORG-ARIN

#
# ARIN WHOIS data and services are subject to the Terms of Use
# available at: https://www.arin.net/whois_tou.html
#
# If you see inaccuracies in the results, please report at
# https://www.arin.net/resources/whois_reporting/index.html
#
# Copyright 1997-2018, American Registry for Internet Numbers, Ltd.
#

Nykaa.com Domain Registration and Settings

WHOIS

WHOIS Lookup Tool

Domain Name: NYKAA.COM
Registry Domain ID: 1705602991_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.godaddy.com
Registrar URL: http://www.godaddy.com
Updated Date: 2022-02-28T11:37:06Z
Creation Date: 2012-03-05T15:15:41Z
Registry Expiry Date: 2025-03-05T15:15:41Z
Registrar: GoDaddy.com, LLC
Registrar IANA ID: 146
Registrar Abuse Contact Email: abuse@godaddy.com
Registrar Abuse Contact Phone: 480-624-2505
Domain Status: clientDeleteProhibited https://icann.org/epp#clientDeleteProhibited
Domain Status: clientRenewProhibited https://icann.org/epp#clientRenewProhibited
Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Domain Status: clientUpdateProhibited https://icann.org/epp#clientUpdateProhibited
Name Server: NS-1090.AWSDNS-08.ORG
Name Server: NS-2030.AWSDNS-61.CO.UK
Name Server: NS-61.AWSDNS-07.COM
Name Server: NS-956.AWSDNS-55.NET
DNSSEC: unsigned
URL of the ICANN Whois Inaccuracy Complaint Form: https://www.icann.org/wicf/
>>> Last update of whois database: 2022-05-29T11:33:34Z

DNS Records

DNS Lookup Tool

Host	A Record	TTL
nykaa.com	52.221.162.220	86400

Host	MX Record	Priority	TTL
nykaa.com	aspmx.l.google.com	10	180
nykaa.com	alt1.aspmx.l.google.com	5	180
nykaa.com	aspmx2.l.google.com	10	180
nykaa.com	alt2.aspmx.l.google.com	5	180
nykaa.com	aspmx3.l.google.com	10	180

Host	NS Record	TTL
nykaa.com	a13-66.akam.net	300
nykaa.com	a1-178.akam.net	300
nykaa.com	a26-64.akam.net	300
nykaa.com	a20-67.akam.net	300
nykaa.com	a12-65.akam.net	300
nykaa.com	a3-65.akam.net	300

Host	TXT Record	TTL
nykaa.com	adobe-idp-site-verification=2a9a911c-7229-4b5e-b06e-e1bceaa997b3	600
nykaa.com	_globalsign-domain-verification=VzgvxeU-EZw1a1A_T2Cmp7hbHd-YoVY7D6QjqE873Q	600
nykaa.com	google-site-verification=iSGRD9e9dGfZkvXlbz9sDkDN72OWxFxgvai2BRwoGe8	600
nykaa.com	v=spf1 include:spf.mandrillapp.com include:support.zendesk.com include:nczc.asia include:_spf.google.com ~all	600
nykaa.com	google-site-verification=eSTiM3Hs_mwVMuxqRkh9RmOzmvCZ-tbcEoB4Gx58XiA	600
nykaa.com	google-site-verification=mIuUzGF3Tli7Rswf8WJJgvVZfreXZlE8DnNbGIXv_FE	600

a1-178.akam.net
TTL: 3600
Email address: hostmaster.akamai.com
Serial: 2018051014
Refresh: 28800
Retry: 7200
Expire: 604800
Minimum: 3600

Nykaa.com HTML Check

HTML Validation Tool

Errors

A “meta” element with an “http-equiv” attribute whose value is “X-UA-Compatible” must have a “content” attribute with the value “IE=edge”.

A “link” element with a “sizes” attribute must have a “rel” attribute that contains the value “icon” or the value “apple-touch-icon”.

Element “style” not allowed as child of element “body” in this context. (Suppressing further errors from this subtree.)

Bad value “true” for attribute “async” on element “script”.

An “img” element must have an “alt” attribute, except under certain conditions. For details, consult guidance on providing text alternatives for images.

Stray end tag “head”.

Start tag “body” seen but an element of the same type was already open.

Cannot recover after last error. Any further errors will be ignored.

Warnings

Consider avoiding viewport values that prevent users from resizing documents.

Nykaa.com Desktop Performance

Last tested: 12/06/2019

Desktop Speed

79%

Leverage browser caching

Avoid landing page redirects

Reduce server response time

Minify JavaScript

Optimize images

Desktop Resource Breakdown

Total Resources	174
Number of Hosts	38
Static Resources	118
JavaScript Resources	36
CSS Resources	6

Nykaa.com Mobile Insights

Last tested: 10/07/2018

Mobile Usability

98%

Size tap targets appropriately

Mobile Speed

50%

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Leverage browser caching

Optimize images

Reduce server response time

Minify JavaScript

Minify HTML

Mobile Resource Breakdown

Total Resources	174
Number of Hosts	49
Static Resources	82
JavaScript Resources	44
CSS Resources	6

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Nykaa.com Buy Cosmetics Products & Beauty Products Online in India at Best Price | Nykaa

Buy cosmetics & beauty products online from Nykaa, the online shopping beauty store. Browse makeup, health products & more from top beauty brands. ✔ f...

Nykaa.com Overview

Nykaa.com Rank Summary

Nykaa.com Website Safety

Nykaa.com Rank History

Nykaa.com Hosting Information

Nykaa.com Domain Registration and Settings

Nykaa.com HTML Check

Nykaa.com Desktop Performance

Nykaa.com Mobile Insights

Nykaa.com Similar Audits

Nykaa.com Common Typos